We go way beyond marketing. We look at the whole business to see how digital can impact the organisation and its customers. We are specialists in our field and our approach makes our offering unique.
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Connected customers throw down the gauntlet to the travel sector.
Brands often say they want to put digital at their core and focus on customer needs. We investigate what this means to the travel industry.
In this white paper #BIOTRENDS we explore the rapid rise of technology innovation, consumer expectations and trends across the travel and tourism sector to see how it translates into delivering the perfect experience for the connected traveller. We speak to industry experts and poll 2,000 consumers to see what they really expect, from booking a holiday to returning back home.
of respondents use digital to search and book holidays vs an average 40% of respondents who use it to prepare, get to the destination, while on holiday and upon returning home.
However, there is much opportunity for travel brands to create better relationships with their customers.
Making Yell sell
We helped Yell become hibu — a new online company
To update an outdated brand and make it relevant to businesses and their consumers.
The big yellow book was being left out in the cold. Literally. Plus it was costly for a sales force to sell this outdated product. Quite simply, Yell needed more relevant products and a far better way to sell them.
Along with business and creative strategy, we created a global transactional site for hibu, which now gives SMEs self-service control of e-commerce, marketing and website-building solutions. This new digital channel turned hibu into the single most important port of call for small businesses needing to create an online presence and forge a robust digital future.
We created the first online sale for hibu, products that are relevant to their audience, and a new channel that acquires customers at a low cost. Now, that's something to Yell about.
Driving a big brand change
Digitally revolutionising Halfords online, on mobile and instore
Halfords is a heritage brand. One we've all grown up with. But somewhere along their journey, they lost their way.
Move Halfords away from pushing products and deals to the customer, to focusing on improving service and therefore sales.
With a new CEO and management team to get Halfords back on track BIO were tasked with the challenge to deliver on a number of key metrics such as Net Promoter Scores and increased sales — in record time.
The quickest way to shift perceptions and create more sales would be to tackle the ecommerce site. With our digital expertise, we redesigned and streamlined the Halfords' site, included more interactive functionality, cut the checkout process in half, and added online video content that had people returning time and time again.
In just 10 weeks, the new Halfords' site had generated 900k sales, reported 19% improvement on checkout rates and 14% improvement in conversion rates. Also, a staggering 628,837 product and ‘how to' videos were viewed — the equivalent of around 844,000 hours of Top Gear.
We're now creating new and exciting digital touch points in store to ensure the real-world experience is as engaging as the journey online.
Foreign exchange for a new world
Changing the way customers and businesses buy foreign exchange
Consumers now dealing with brands online expect it to be simple, intuitive and fast.
When people use a foreign exchange and money transfer service, it's usually a complicated, time consuming ordeal.
We combined the usability of iTunes and the transparency of FedEx to create a streamlined money transferring process — across all devices. Using drag and drop functionality, cross device syncing and leading user-satisfaction techniques, we armed Moneycorp with a valuable tool that will help transform their business.
Happy customers. And a happy brand — particularly as this solution was pivotal in Moneycorp's success in winning the Post Office FX business.
Monkeying about with whiskey sales
Making this luxury whisky famous
William Grant has a portfolio of Tier One products such as Hendricks & Glenfiddich. We needed to Monkey Shoulder to make its mark.
In a busy and vibrant market, Monkey Shoulder is easily overlooked for well-known drinks such as Jack Daniels. But with whiskey sales on the rise, Monkey Shoulder has a distinctive USP. It's the perfect triple malt to mix with a cocktail of two — which goes against the established whiskey-drinking order.
We embraced the subversive nature of the brand to make it appeal to urbanites who like to push against the norm. A total global rebrand and universal toolkit will take the whiskey from ‘jungle japes' to ‘clever and witty mischief'. And unexpected global social media campaigns, designed to come crashing onto the whiskey scene when you least expect it will be the order of the day.
BIO is challenging a market sector, the norms that exists, as well as customer behavior.
Getting people in a tizen
Creating a new mobile operating system for Orange and Samsung
Tizen is a new generation of open source operating system for mobile phones and smart products, which is due to make its debut launch on a Samsung device in 2014.
Disrupt the current OS market and rival the current mid-level Android marketplace, particularly in developing markets.
We created new ways to interact — to provide users with an interface and mobile experience that felt intuitive and innovative, while still focusing on the core target audience of new or inexperienced smartphone users.
The results will be presented as an industry ‘white paper' on mobile usability. It will also help launch the redesigned Tizen — a new breed of mobile operating system that will impact the mobile market in ways not seen since the launch of iOS or Android.
Out of the box
How we moved a high street luxury brand online
Hotel Chocolat is a diverse portfolio of premium lifestyle brands, with an extensive product offering. Our challenge was to unite these brands in a single space — and create the experience customers enjoyed instore across every digital touchpoint.
We believed that we needed to give people the same level of service they would receive when checking into a high-end hotel or restaurant. We had to ensure this happened across all their brands — including the luxury Caribbean Boucan Spa.
Using a combination of innovative functionality and sleek, contemporary design, we creatively united the Hotel Chocolat family of brands into one compelling luxury destination.
Chocolate lovers could browse products in intuitive ways, such as taste, ingredients & occasions. We made it a real pleasure to discover, buy and gift, providing the kind of top-end experience that befits a luxury brand — it's a journey that makes every user feel like a valued individual.
We introduced bespoke gifting with personalised messages and the option of split deliveries to multiple addresses, all from a single order. Customers could also choose to click and collect their purchases. We put an increased emphasis on user engagement and feedback, so we could know what customers are feeling at any given moment.
The site has become a hub for the rapid, global growth of Hotel Chocolat. New features are constantly being introduced too, including product reviews, in-store stock availability check — and even the chance to book a stay in their magnificent St. Lucian Spa Hotel.
The digital experience is paramount in a brand's success, and can help make people's lives better. Our Service Design Team understands the psychology of how users engage with digital services and products, and are able to redefine and reinvent experiences and services to create unparalleled levels of engagement. These skills transcend all expected digital touch points, such as online, mobile, in home, in car, and beyond as the world continues to change digitally.
Creating a new way for consumers to send money internationally
Helping Coca-Cola sell more through innovative solutions
The world is becoming increasingly online transactional. However, it's one thing simply selling online, it's another to create e-commerce experiences for global brands that'll constantly improve conversion via best-of-breed expertise and innovation. We specialise in achieving this.
Creating the online 'flagship' store for a highstreet luxury brand
Creating a new sales channel for the biggest publisher in the UK
Our specialist team works with a whole spectrum of clients, ensuring their digital marketing strategy effectively delivers conversion and retention in digital advertising, email/ECRM and social. Our marketing strategies increase product sales and make a tangible difference to a brand's bottom line.
Helping the brand reach new customers to sell more product
Driving traffic to encourage more people to switch TV supplier
Connecting the instore experience in a multi-channel world is of the utmost importance. Our team of retail specialists creatively deliver concepts and digital touch points in physical environments to improve engagement and gather vital customer insights. The results not only create a better instore experience, but also a better understanding of your customers, which in turn means more sales.
Digitally enhancing the largest shoe department in the world
Connecting the customer experience in store
8th July, 2014
The BIO Agency appoints Mike Wiliiams as Strategy Director
27th June, 2014
Stores in airports have a chance to spread their wings.
16th June, 2014
Dawn of the digital adviser.
13th June, 2014
Why Tesco, Google and Facebook could shake up British banking.
6th June, 2014
Making their lives easier is something customers value.
21st May, 2014
Dixons/Carphone merger is a prescient move.
15th May, 2014
Getting handy with digital.
25th April, 2014
Two-thirds of Brits are fed up trying to speak to their energy company.
16th April, 2014
The digital connection.
15th April, 2014
Morrisons' losses demonstrate that multichannel is make or break.