Breaking down barriers

Commentary by Peter Veash | B2B MarketingPublished 2 Min Read

Peter's been talking to B2B Marketing about the enemy of agile, collaborative working: silos – and how to break them down

In this blog for B2B Marketing, ways of removing silos are explored with commentary from B2B big hitters including The BIO Agency.

Chief Marketing Officer at Deloitte, Jeremy Knott, claims that inviting feedback from customers at every stage is key to improving quality and customer satisfaction.  Competition between employees on coming up with the best marketing imitative worked for software firm Apptus

L&D is important to BIO, and we're no stranger to cross-team collaboration.  We regularly hold sessions to educate, inform and share ideas, presented by one team to the rest of the agency.  This fosters not only appreciation of the dependencies between teams, but an understanding of the ins and outs (and pressures) of each role.

This approach has been taken one step further by global manufacturer Brother, whose UK arm recently gave apprentices the chance to be director for a day.  The idea was that senior leaders could experience first-hand the firm's apprenticeship programme and how it could be enhanced, in support of National Apprenticeship Week.

The blog concludes with our CEO Peter talking about how we worked with Lloyds Bank to lock decision-makers down in our Hive™ workshop, demonstrating how intensive collaborative sessions such as these can yield fantastic results.

to instil a culture of innovation from the inside, we brought together all the key stakeholders from across the bank – including governance, risk, compliance, marketing, digital, IT, branches and call centres – for a three-day lockdown workshop to create solutions for how product and service innovation could transform how Lloyds sells and delivers mortgages Peter Veash, CEO at The BIO Agency

“Lloyds Bank’s main issue was that it couldn’t compete with fintech start-ups and innovate rapidly… the challenge was to instil a culture of innovation from the inside.  As a solution, we brought together all the key stakeholders from across the bank, including governance, risk, compliance, marketing, digital, IT, branches and call centres for a three-day lockdown workshop session to create high-level customer personas, identify customer painpoints and create solutions for how product and service innovation could transform how Lloyds sells and delivers mortgages in the future.”

Peter Veash | CEOShare article |
Peter Veash | CEOShare article |
;