Read our latest thinking – from everyday pain points to the big challenges and solutions offered by digital change.
What do passengers really want from their train journeys?
The UK’s trains often make headlines, usually for the wrong reasons, whether it’s fare increases, strikes or unreliable services. The issues may be complex but, from the perspective of customers the situation is simple. Never mind wrangling over politics and who is or isn’t responsible – they just want the basics to be right.
How personalised healthcare driven by AI is creating better patient outcomes
The patient experience is set to change through increasing use of personalised or precision medicine as opposed to a ‘one size fits all’ approach. What does this mean and how is AI driving this new, more tailored approach to healthcare forward?
Why we should all be adopting Minimum Viable Strategy
Strategy has come a long way since the first appearance in military over 2,500 years ago, but even after being adopted by the business world the fundamentals have remained the same. However with life becoming increasing complex and unintuitive, strategy for companies, products and services needs to adapt. Minimum viable strategy gives us the flexibility to adapt and reassess according to market conditions.
Will digital assistants evolve to take the pain away from life admin?
Life admin takes up valuable time that we’d all rather spend doing something else. As virtual assistants powered by AI and machine learning become more sophisticated, will they be able to manage our lives more thoroughly in the future, rather than just telling us the weather – and will they create new business opportunities?
Never mind the content – it’s the context that creates standout customer experiences
The idea that ‘Content is King’ has been central to digital platforms for more than 20 years. But as the potential for personalisation has increased, now it’s context which is key to delivering real meaning and value to each individual customer as they interact with businesses and organisations.
Digital disruption of the legal sector has a very human face
The legal sector has confronted change before, and it’s confronting it once again… but this time it’s different. More fundamental, more far reaching. While the current zeitgeist is focussed on the “digital” aspect there are two other, even more significant, factors disrupting the industry.