Q1. Tell us about your typical day at BIO
I’m a Senior Strategist, so every day is quite different. During project work, I spend most of my days preparing for workshops, speaking to the client and writing reports on what we’ve learned and how we can use it to shape the vision for the future. In between these projects, I try to get stuck into whatever I can! Whether researching into sector trends for new business projects, lending a hand to other teams, or developing new products, it definitely means a lot of intense thinking, working out how to best communicate ideas and working with other folks from across the agency.
Q2. What skills do you need to be an awesome strategist at BIO?
Collaboration - you’ll spend a lot of time working with others and you need to be able to be flexible in your thinking and adaptable to new ideas.
Curiosity – since our work is all about transformation and innovation, you need to be curious about how things work and definitely be able to chase a good idea down.
Willing to take initiative - The work is ambitious, so everyone pulls their own weight. If you spot a problem or have a good idea, it’s up to you to flag it and take responsibility for it.
Friendliness - BIO folks are friendly and helpful. Even when we’re busy, we try and make time for each other. Plus, it’s a very social place to work, so it’s all about being nice, eh?
Q3. What’s your favourite example of digital done right?
I’m a big fan of Clue—the period and ovulation tracker. The team has created a great product built on the mission to use data and technology to better understand female and reproductive health (areas that are vastly under-researched). Their app is beautifully designed, their content strategy is great, and their mission comes through everything that they do. Plus, they’re very transparent with how they use data and what the user gets from it. They understand that by collecting personal data, they have a responsibility to create real benefit for the user, not just economic gain for themselves. I’ve been thinking a lot about the ethics of data and technology lately, and I’d love to see more companies build this kind of respect for their users into what they do.