Amazon has moved into the UK grocery sector with the launch of Amazon Pantry, a new grocery delivery service exclusive to Prime customers.
The site offers more than 4,000 products spanning categories including food and drink, cleaning and laundry, baby and child, pet, and health and beauty, while its curated lists allow customers to shop for specific occasions and activities, such as parties, a new baby, a weekend away or a night in.
Amazon said products are delivered in a 20kg capacity box with one-day delivery for £2.99. Additional boxes in the same order cost 99p, with size and weight tracking on orders in real time as products are added.
Helene Parthenay, Amazon Pantry manager at Amazon.co.uk said: “Amazon Pantry has been designed to take the heavy lifting out of replenishing the often bulky basics and store cupboard essentials that people need every day.
“We’re always looking to innovate on behalf of our customers and find ways to save them time and money. We think they will love the broad selection, quick delivery and low prices of Amazon Pantry.”
Amazon’s decision to focus on essentials and store-cupboard basics suggests that the service is intended to become an indispensable, everyday tool for customers
Commenting on the launch, Peter Veash, chief executive of the BIO Agency, said: “Amazon’s decision to focus on essentials and store-cupboard basics suggests that the service is intended to become an indispensable, everyday tool for customers as opposed to a ‘recreational’ shopping destination.
“The Pantry service is designed to integrate seamlessly into Amazon Prime customers’ existing relationships with Amazon Prime – however now it’s been extended into groceries. The model has been tested by Amazon in the US – we are the next logical step towards this more rounded offering. This is a perfect example of a digital delivery subscription model that is built to last.”
Connor Campbell, senior market analyst at www.spreadex.com said: “Books, electronics, music and now groceries; with the UK launch of its Pantry service Amazon just extended its tendrils all the way into your fridge.
“Whilst the launch of this latest produce addition to its Prime service may not have done much for Amazon’s stock price (falling in line with the loss-heavy US markets), it did do some notable damage to the UK supermarket sector, with Sainsbury’s, Morrisons and Tesco down 1%, 2% and 2.5% respectively.”