CMC Markets, one of the UK’s leading financial derivatives traders, is making headlines just days before the company begins trading on the London Stock Exchange with a new website designed by The BIO Agency.
We assisted CMC Markets in completely redefining their core online proposition and visual identity, and the template is set to be rolled out globally. Completely redesigned from the ground up, the website launched in the UK just a few days before the company’s floatation on the London Stock Exchange. The site is fully responsive with all features available from mobile or tablet as well as desktop. Sleek design is informed by CMC’s brand values ‘premium, trustworthy and innovative’.
Knowledge hub Finance Magnates has reported on the website’s ‘more modern look in line with the latest design trends’ and noted that it ‘simplifies the user experience’.
In the article, CMC Market’s Global Head of Digital commented on the launch: “The BIO Agency helped us create a website to set a new benchmark in our industry. By de-cluttering the site and rebuilding it with our customers in mind, BIO hasn’t just helped us develop a more commercial platform, they’ve created a truly best-in-class user experience too.”
BIO CEO Peter Veash added: “The online trading industry can be seen as complex and often hard to grasp. We focused on the user’s experience by creating an easy-to-navigate journey that provides enough information for prospects to understand the market.”
The BIO Agency has worked with financial clients including Lloyds Banking Group, Invesco and Moneycorp and was named Financial Services Forum Agency of the Year for 2015.