BIO’s Chief Marketing Officer Rebecca Crook has talked about what she’d like to see from new culture minister Karen Bradley in an article for The Drum.
In The industry’s advice to new culture minister Karen Bradley, her comments are featured alongside opinion from Anita Rajdev, Chief Financial Officer at TH_NK, Jim Dowling, Managing Director at HSE Cake and Jonathan Trimble, Chief Executive and Founder at 18 Feet & Rising.
Bradley was a somewhat surprising choice for the post as she seems to have little interest in the creative arts. Formerly a chartered accountant and tax advisor she spent 20 years in business before becoming MP for Staffordshire Moorlands.
In the article, Rebecca commented "The culture secretary role encompasses a wide ranging role from protecting the national heritage of the country through to promoting cultural expression, including the creative industries that we operate in, so it’s a tough role for anyone to take up. However, Karen Bradley’s background as a chartered accountant and what would seem a limited knowledge of the creative sector does pose questions on how she will quickly get a handle on some of the big issues. There is huge pressure on the government to regulate advertising on foods with high sugar and fat content, through to dealing with the overhaul of how the BBC is operated. The creative industries are one of the UK’s greatest success stories right now with latest government figures showing that the number of jobs in the creative sector has risen by almost 20 per cent since 2011, with the sector expanding at nearly triple the rate of the wider economy. So Bradley will need to ensure that we continue to thrive and take advantage of new opportunities opening up to do business across the world, whilst rapidly tackling some of the challenges we face in the UK."
Government figures showing that the number of jobs in the creative sector has risen by almost 20% since 2011, with the sector expanding at nearly triple the rate of the wider economy
Outside of being BIO’s Chief Marketing Officer, Rebecca sits on the National Trust London & South East Advisory Board and is the Chair of a national heritage visitor attraction.
BIO has worked with broadcasting clients including the BBC and Cartoon Network.