To read the full paper, you'll need to register with us. It'll only take a few seconds.

Please enter your full name.

Please enter a valid email address.

Sorry but there was a problem sending your details. Please try again later.

Thanks, we hope you find the White Paper useful.

Connecting to the Connected Traveller

Published Summer 2018

BIO examines how brands can stay relevant to – and valued by – today's travellers.

In this white paper, we discuss our recent travel consumer survey findings and explore the opportunities for brands to stay connected – and valued – before, during and after a trip.

DOWNLOAD HERE

Some travel brands have struggled to keep up with the best-in-class customer experience offerings increasingly common in other sectors. As nimble new players enter the scene, what can big legacy brands do to foster loyalty with today’s connected travellers? And as travellers become ever more discerning, what role should word-of-mouth and customer advocacy play in travel brands' strategy? 

The white paper presents data and analysis from our recent consumer survey to identify the key travellers’ pain points and gauge the appetite for innovation across airlines, accommodation brands and tour & activity providers.
  • Research on consumers’ changing behaviour and new expectations in the travel sector
  • Insightful commentary from leading industry experts
  • Analysis of the most prominent travel tech trends
  • Strategic advice on how to cater to travellers’ needs before, during and after the journey
  • BIO Forecast predicting key trends that will shape the future of the travel industry
;