Driving Change in the Travel Experience
Published Winter 2019
How customer needs are shaping the future customer experience in travel
We recently asked over 1000 people about the biggest pain points they experience during their travels, and what they really think about emerging travel innovations. Things have changed. Travellers are getting much more tech-savvy, and their appetite for digital is peaking. But how can brands choose the right technology to ensure it’s more than just a gimmick?
BIO’s analysis of customer needs and the most prominent strategies for delivering a travel experience that makes a difference, is available to download now.