Arrow Electronics

Delivering a game-changing project to move an offline-centric business into a leading digital brand

The Brief


Arrow Electronics is a leading provider of electronic components with revenues of over $23 billion and a global network of more than 460 locations serving over 85 countries. 

A Fortune 150 company with 18,500 employees worldwide, Arrow brings technology solutions to a breadth of markets, including telecommunications, information systems, transportation, medical, industrial and consumer electronics.  We were bought on board to develop and deliver Arrow's online strategy, helping them to protect their position in the market being eroded by new competitors, and to build online revenues to $300m in 36 months. 

The Approach

To leverage the strengths that Arrow had developed over the years and bring the best of their technical expertise online, we collaborated closely with Arrow to understand what would make a difference, and delved deep into the business.  To meet Arrow's objective of building online revenues to $300m in 36 months, we not only redesigned business processes but also changed hearts and minds, culturally shifting from an offline to an online mindset, to build up an online business able to respond to customer needs in real-time.

The Work


We developed a market differentiation strategy to ensure the solution would focus on recognising how the B2B industry is changing and how the future is evolving.  We provided a seamless user experience that delights and exceeds expectations to create higher sales revenue, loyalty and engagement.

A live collaboration capability offers 24/7 access to specialist engineers, giving Arrow a unique service to differentiate them in this marketplace.  To improve operational efficiency we implemented a market-leading bespoke e-commerce solution, capable of supporting 300 million products, new warehouse infrastructure and led them in the acquisition of a specialist content provider and a $300 million investment into stock for same-day shipping.

 

The Result

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