Creative Innovation Director
Melanie has 15 years’ industry experience at leading digital agencies including Digitas, the FullSix Group and LBi. She has created campaigns across FMCG brands, as well as in automotive, entertainment, financial services, technology, retail, gaming and travel. In 2006 she helped launch Lloyds TSB’s ‘for the journey’ brand positioning online, and in 2010 was part of the agency pitch team who won Compare the Market.
Melanie creates and drives conceptual innovation at BIO and has a proven record of delivering industry firsts. Her skill in in understanding clients’ ambitions and turning them into cutting-edge digital experiences is at the heart of BIO’s output.
Innovation comes from re-imagining everything in an ideal world – only then can we create digital experiences driven by people