Peter founded The BIO Agency in 2006, bringing together pure-play digital experts to create digital change. It’s now 150-strong and one of the UK’s most successful transformation agencies.
Peter champions CX-led, results-driven experiences for both consumer and B2B brands. His key strength lies in building his vision on a strategic understanding of consumer behaviour and desires, in order to deliver transformative new products and services.
With regular appearances on the BBC and CNN as well as a role in advising the UK Government, Peter’s rising reputation as London’s go-to digital expert has seen his business enjoy rapid growth in recent years. In 2018, Econsultancy accredited him as The Most Influential Person in the digital industry.
The BIO Agency has helped many brands and businesses connect more meaningfully with their customers and stay ahead of disruptive business models through innovation and transformation. BIO works with both organisations in the B2C space, particularly financial services, travel and retail, and in B2B, including in logistics, technology and other services.
BIO has been ranked 1st for Innovation and Strategic Thinking by The Drum, 1st for Product and Service Design by BIMA, 1st for Creativity by Econsultancy, and named in the Sunday Times Tech Track Top 100 businesses. It’s now one of the fastest growing agencies in its sector.
Transformation is meaningless without proven results. As a combination of business strategists, thinkers and experience designers, we are all about performance transparency and accountability