Robin Souter


Executive Creative Director

Robin Souter - Executive Creative Director

Robin spent many years developing creative campaigns for above-the-line agencies including Grey London, CDP and Euro RSCG before witnessing the birth of digital and making the leap. As one of London’s digital pioneers, he worked on Budweiser’s first online campaign and produced cutting-edge work for brands including Mercedes, Guinness, BT and T-Mobile.

Robin uses his pedigree of campaign thinking and innovation to push the boundaries on each platform and device. It’s this progressive mentality that led him to co-found The BIO Agency with Peter. His design acumen runs through every aspect of the business, from seamless digital experiences to BIO’s inspirational offices.

Without change in our world we wouldn’t evolve, progress or create. We live in really exciting times to be able to create a better future through digital experiences 

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